.custom-rich-text{ margin: 0 0 50px; }
.custom-rich-text .container{ max-width: 640px; padding: 0 20px; margin: 0 auto; text-align: center; } 
.custom-rich-text .heading{ margin: 0 0 10px; }
.custom-rich-text .heading h2{ font-weight: 400; }
.custom-rich-text .content p{ margin-top: 0; }
.custom-rich-text .content p + p{ margin-top: 30px; }
.custom-rich-text .button{ margin-top: 40px; }